24 UOLDER before & behind the scenes
Assignment was, Experience the 24U of Attic before & behind the scenes. We scouted and negotiated 1 year in advance with track owners and several race teams and managed to rent the only lodge with a terrace against the final stage.
This lodge is normally exclusively for internal use and not for rent.
So we found a racing team, where Stan van Samang, among others, would become co-pilot after months of training, willing to bring their sponsors and our customers together in a unique setting.
Not only the lodge and terrace gave direct access to the stage, but the paddock and race box could be visited in small groups during the 24h.
Food & beverage was therefore adapted 24U and a dance move to the music of our DJ did not fail to impress either.
A unique and unforgettable setting, which we, too, still remember.
